Uploaded July 2026 | Updated September 2026, 1 week ago

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Because people don't just buy products they buy what a brand represents.

Patanjali's loyal customers weren't looking for denim, and regular jeans buyers weren't looking for Patanjali. A simple positioning mistake turned into a business failure.

The biggest lesson? Launch products that match your brand identity, not just market trends.

Watch full video now on YouTube.

#BusinessStrategy #BusinessGrowth #Patanjali #DrVivekBindra #BadaBusiness