Uploaded August 2026 | Updated September 2026, 2 weeks ago
Find your sales leaks: bit.ly/SalesLeakScorecard_tgr
Book a call with the team: bit.ly/Battleground_tgr
You see it in all the time...a contractor post the question and asks, "What’s the going rate for this?"
Within minutes, dozens of guys chime in with what they charge.
If that’s how you set your prices, your business is on a fast track to the financial gutter.
In this video, Tom Reber explains why asking for the "going rate" is just averaging the ignorance of other contractors who don't know their numbers either.
Most contractors are guessing, running bad payroll, and ignoring job-specific costs...and when you copy their prices, you bake their blind spots into your own business.
You’ll learn:
• Why the "going rate" is a rumor, but production rate is real math
• The exact question you should ask instead of "what do you charge?"
• How copying competitors' prices bakes their bad math into your estimates
• The 3 key numbers you must know cold to price for real profit
• Why revenue hides stupidity and scaling a broken pricing model makes you broke faster
• How to build your own production rates using your past job data
Stop asking the market for permission and stop worrying about what the guy down the street charges.
Know your numbers, build your production rates, and price your jobs to build a business worth having.
Chapters
0:00 - The Single Worst Question in Contracting
1:25 - What You Should Ask Instead
2:27 - Take the Free Sales Leak Scorecard
3:15 - Scaling a Broken Pricing Model
4:31 - The 3 Numbers You Must Know Cold
6:11 - Hidden Costs the "Going Rate" Ignores
7:13 - The Standard Strong Contractors Embrace
8:48 - Your Fight This Week: Build Your Production Rates
Tom Reber is the founder of The Contractor Fight, host of Contractor Fight TV, entrepreneur, speaker, podcaster, and former HGTV host.
For over 20 years, Tom has helped hundreds of thousands of contractors build businesses worth having by becoming the kind of people capable of building them.
On this channel you'll find straight-talk training on sales, pricing, profit, leadership, marketing, mindset, and what it really takes to build a Strong You, Strong Home, and Strong Business.
The first fight is always with yourself.
Join The Fight. 👊
#contractors #contractorbusiness #BusinessAdviceForContractors
Find your sales leaks: bit.ly/SalesLeakScorecard_tgr
Book a call with the team: bit.ly/Battleground_tgr
You see it in all the time...a contractor post the question and asks, "What’s the going rate for this?"
Within minutes, dozens of guys chime in with what they charge.
If that’s how you set your prices, your business is on a fast track to the financial gutter.
In this video, Tom Reber explains why asking for the "going rate" is just averaging the ignorance of other contractors who don't know their numbers either.
Most contractors are guessing, running bad payroll, and ignoring job-specific costs...and when you copy their prices, you bake their blind spots into your own business.
You’ll learn:
• Why the "going rate" is a rumor, but production rate is real math
• The exact question you should ask instead of "what do you charge?"
• How copying competitors' prices bakes their bad math into your estimates
• The 3 key numbers you must know cold to price for real profit
• Why revenue hides stupidity and scaling a broken pricing model makes you broke faster
• How to build your own production rates using your past job data
Stop asking the market for permission and stop worrying about what the guy down the street charges.
Know your numbers, build your production rates, and price your jobs to build a business worth having.
Chapters
0:00 - The Single Worst Question in Contracting
1:25 - What You Should Ask Instead
2:27 - Take the Free Sales Leak Scorecard
3:15 - Scaling a Broken Pricing Model
4:31 - The 3 Numbers You Must Know Cold
6:11 - Hidden Costs the "Going Rate" Ignores
7:13 - The Standard Strong Contractors Embrace
8:48 - Your Fight This Week: Build Your Production Rates
Tom Reber is the founder of The Contractor Fight, host of Contractor Fight TV, entrepreneur, speaker, podcaster, and former HGTV host.
For over 20 years, Tom has helped hundreds of thousands of contractors build businesses worth having by becoming the kind of people capable of building them.
On this channel you'll find straight-talk training on sales, pricing, profit, leadership, marketing, mindset, and what it really takes to build a Strong You, Strong Home, and Strong Business.
The first fight is always with yourself.
Join The Fight. 👊
#contractors #contractorbusiness #BusinessAdviceForContractors
