Why bug splatter matters đŸȘ° | Think Inc. @ThinkInc
Why bug splatter matters đŸȘ° | Think Inc.  @ThinkInc
Uploaded July 2022 | Updated September 2026, 2 weeks ago
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Have you heard of the “windshield phenomenon”?

It’s where people have noticed fewer insects squashed on their windscreens compared to several decades ago.

Now, if you think a world without creepy crawlies would be great, you’re being stupid.

As Sir David Attenborough puts it “If we and the rest of the back-boned animals were to disappear overnight, the rest of the world would get on pretty well. But if the invertebrates were to disappear, the world’s ecosystems would collapse.”

For example, trillions of bugs pollinate around three-quarters of US food crops, a service worth nearly $500 billion a year!

Bugs are also vital to the decomposition that keeps nutrients cycling, soil healthy, plants growing and ecosystems running.

Consider also that by eating and being eaten, insects turn plants into protein and power the growth of all the uncountable species!

Without bugs we’re boned, and while nature is resilient, we’re pushing her to such extremes that eventually the system will collapse.

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