Why Brands Still Dont Make Shades for WOC @KikiG
Why Brands Still Dont Make Shades for WOC  @KikiG
Uploaded November 2018 | Updated September 2026, 2 hours ago
Hey guys, here's a list of brands owned by women, with annotations to show brands that are owned by women of color. I'm not putting affiliate links because that seems weird and gross in the context. Not trying to profit off talking about this, just needs to be talked about. Also, I am definitely not the only person talking about this, credit goes to the many people that have spoken up first and taken a lot of the backlash so that now it's a relatively cushy and socially acceptable thing to have a stance on. Anyway, there are for sure more brands so keep the list going in the comments! I've omitted female owned brands that have a history of poor shade ranges for obvious reasons (there are plenty of them though.) I've also omitted a few brands that make products for black consumers but are not actually black or female owned (Black Radiance, Black Opal, BlackUp.) They still make some great products but aren't relevant to this list.

Anastasia Beverly Hills
Beauty Bakerie*
Beauty Blender
Charlotte Tilbury
Coloured Raine*
Danessa Myricks*
Fenty*
Glossier
Iman*
Jacque Mgido*
Juvia's Place*
Laws of Nature Cosmetics*
The Lip Bar*
Melt Cosmetics
Mented*
Nevermind Cosmetics
Pat McGrath Labs*
Unsun Cosmetics*

Final note, I know that I'm a white person, I don't hate white people or myself. Recognizing issues that exist in reality and supporting racial equality is not equal to white suppression. Take a deep breath.
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Why Brands Still Don't Make Shades for WOC

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