Why Being Human Beats Being Perfect | Lessons from The Human Brand @mickmel
Why Being Human Beats Being Perfect | Lessons from The Human Brand @mickmel
Uploaded November 2025 | Updated September 2026, 3 weeks ago
From AI automation to loyalty programs, the best brands win by staying human. In this episode, I unpack The Human Brand by Chris Malone and Susan Fiske—a book that reveals why people and companies are judged by warmth and competence. Discover how balancing those two qualities builds lasting trust, how Tylenol turned crisis into loyalty, and why the most successful leaders and brands put people first.
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Mickey Mellen |

Why Being Human Beats Being Perfect | Lessons from The Human Brand

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