Uploaded July 2025 | Updated September 2026, 3 days ago

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Easy App Store Screenshots w/ Appscreens - appscreens.com/?via=SA

In June of 2025, iOS developers started noticing major changes in how their app was ranking for keywords. They saw huge increases and huge decreases seemingly out of nowhere. Even on keywords they've been ranking in for a long time. What's going on? Apple hasn't announced anything official, but let's talk about what iOS developers are theorizing about this when it comes to the App Store boost and App Store screenshots affecting your keyword rankings.

My Source Code:
seanallen.teachable.com/p/source-code-youtube-videos?video=z-mP0hAGNbY

X (Twitter):
Sean Allen - twitter.com/seanallen_dev

My Formula 1 App:
apps.apple.com/app/formula-widgets-push-push/id6744127751

My iOS Dev Product Recommendations (Affiliate Links):

Mark Moeyken’s SwiftUI Books:
bigmountainstudio.com/a/fzc51

Antoine Van Der Lee - Going Indie Course:
courses.avanderlee.com/p/from-side-project-to-going-indie?affcode=2082304_o9res6rn

Paul Hudson's Hacking With Swift:
gumroad.com/a/762098803

RocketSim - Enhance Your Xcode Simulator:
gumroad.com/a/51797971/ftvbh

Timestamps:
0:00 - Big App Store Rankings Change
0:40 - What is the App Store Boost?
1:12 - App Store Boost Gone?
2:40 - Pushing Towards Apple Ads?
3:20 - What should you do?
3:48 - Your Screenshots MATTER
4:49 - What should you do?
5:59 - A helpful tool for this

#swift #swiftui #iosdevelopment