Uploaded October 2025 | Updated September 2026, 1 week ago
Try SplashDash: splashdash.com
Most ad accounts fail for boring reasons, not algorithms. In this video I show the seven killers of performance and the exact fixes:
- No LTV/CAC guardrails → set profit floors before spend
- Weak offer → make it specific, priced, guaranteed, next-step clear
- Guesswork creative → mine review sentiment for headlines and CTAs
- Wrong budget timing → shift spend to search-peak months
- No competitive benchmark → size the market and set ceiling/floor
- Spray-and-pray targeting → message by generation and intent
- Test chaos → define KPIs, kill criteria, and a scale plan
Try SplashDash: splashdash.com
Most ad accounts fail for boring reasons, not algorithms. In this video I show the seven killers of performance and the exact fixes:
- No LTV/CAC guardrails → set profit floors before spend
- Weak offer → make it specific, priced, guaranteed, next-step clear
- Guesswork creative → mine review sentiment for headlines and CTAs
- Wrong budget timing → shift spend to search-peak months
- No competitive benchmark → size the market and set ceiling/floor
- Spray-and-pray targeting → message by generation and intent
- Test chaos → define KPIs, kill criteria, and a scale plan










