Why Ads Don’t Work for Local Service Businesses @RuanMMarinho
Why Ads Don’t Work for Local Service Businesses  @RuanMMarinho
Uploaded October 2025 | Updated September 2026, 1 week ago
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Most ad accounts fail for boring reasons, not algorithms. In this video I show the seven killers of performance and the exact fixes:

- No LTV/CAC guardrails → set profit floors before spend
- Weak offer → make it specific, priced, guaranteed, next-step clear
- Guesswork creative → mine review sentiment for headlines and CTAs
- Wrong budget timing → shift spend to search-peak months
- No competitive benchmark → size the market and set ceiling/floor
- Spray-and-pray targeting → message by generation and intent
- Test chaos → define KPIs, kill criteria, and a scale plan
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Ruan M. Marinho |

Why Ads Don’t Work for Local Service Businesses

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