Uploaded March 2026 | Updated September 2026, 2 weeks ago
Trying to figure out the best way to market your indie game on Steam? In this video, I explain why 10,000 wishlists is the magic number for your Steam launch!
Most indie games don’t fail because they’re bad.
They fail because nobody knows they exist.
On Steam, wishlists are one of the most important signals the platform uses to decide which games to promote. Many indie developers aim for around 10,000 wishlists before launch, because that number can create the early sales momentum needed for Steam’s algorithm to start recommending your game.
Trying to figure out the best way to market your indie game on Steam? In this video, I explain why 10,000 wishlists is the magic number for your Steam launch!
Most indie games don’t fail because they’re bad.
They fail because nobody knows they exist.
On Steam, wishlists are one of the most important signals the platform uses to decide which games to promote. Many indie developers aim for around 10,000 wishlists before launch, because that number can create the early sales momentum needed for Steam’s algorithm to start recommending your game.
