Uploaded June 2026 | Updated September 2026, 2 weeks ago
We've all seen them... Big bold text. Bright colours. Dramatic lighting. AI-generated images. Shocked faces. Red arrows! So... are YouTube thumbnails getting worse, or are creators simply adapting to an increasingly competitive platform?
In this video I have a relaxed discussion about modern thumbnails, AI as a creative tool, and the constant battle every creator faces for your attention.
I also show how I use ChatGPT - not to create my videos, but as a creative assistant to help refine titles, descriptions and thumbnail ideas. Ultimately, the ideas, the filming and the editing are still mine.
For me, there's one simple rule:
**A thumbnail should earn the click... but the video has to deserve it.**
I'd genuinely like to know what you think.
Which thumbnail would YOU click? Don't answer!
Callum.
We've all seen them... Big bold text. Bright colours. Dramatic lighting. AI-generated images. Shocked faces. Red arrows! So... are YouTube thumbnails getting worse, or are creators simply adapting to an increasingly competitive platform?
In this video I have a relaxed discussion about modern thumbnails, AI as a creative tool, and the constant battle every creator faces for your attention.
I also show how I use ChatGPT - not to create my videos, but as a creative assistant to help refine titles, descriptions and thumbnail ideas. Ultimately, the ideas, the filming and the editing are still mine.
For me, there's one simple rule:
**A thumbnail should earn the click... but the video has to deserve it.**
I'd genuinely like to know what you think.
Which thumbnail would YOU click? Don't answer!
Callum.
