Uploaded August 2026 | Updated September 2026, 3 weeks ago
Which #CardiB are you getting today? It depends on the hair. But behind all the wigs, there’s one thing Cardi B is particularly proud of: her real hair.
For years, fans have watched the rapper transform through every imaginable cut, colour and style. But her obsession with growing and maintaining her own hair eventually led to Grow Good, the Dominican-inspired haircare line she developed over “three years of cursing and back and forth.” When it launched, the entire collection sold out within 45 minutes.
And Cardi is clear about why she takes it so seriously: “I take pride in selling my fans something that’s good. I’m not just putting my name on products because I’m a celebrity.”
Step behind the scenes of Cardi of Arabia, where the wigs, couture and glamour came together – and meet the woman behind one of beauty’s biggest new success stories.
Head of Editorial Content: @mrnaut
Director: @kynzakj
DOP: @plumefabre
Editor: @msuyeda @harshitapunamiya
Producer: @amaurydlcb
Associate Producers: @balthazar_chuffart
Audio: Hubert Rey Grange
Which #CardiB are you getting today? It depends on the hair. But behind all the wigs, there’s one thing Cardi B is particularly proud of: her real hair.
For years, fans have watched the rapper transform through every imaginable cut, colour and style. But her obsession with growing and maintaining her own hair eventually led to Grow Good, the Dominican-inspired haircare line she developed over “three years of cursing and back and forth.” When it launched, the entire collection sold out within 45 minutes.
And Cardi is clear about why she takes it so seriously: “I take pride in selling my fans something that’s good. I’m not just putting my name on products because I’m a celebrity.”
Step behind the scenes of Cardi of Arabia, where the wigs, couture and glamour came together – and meet the woman behind one of beauty’s biggest new success stories.
Head of Editorial Content: @mrnaut
Director: @kynzakj
DOP: @plumefabre
Editor: @msuyeda @harshitapunamiya
Producer: @amaurydlcb
Associate Producers: @balthazar_chuffart
Audio: Hubert Rey Grange
