Uploaded May 2021 | Updated September 2026, 7 hours ago
José Behar is a Cuban-American music executive who has helped build the careers of multiple Latin musicians. One of Behar’s earliest finds was Selena, who went on to make multi-platinum records and is considered one of the most influential Latin artists of all time. In fact, so crucial was Behar to Selena’s rise to stardom that he is even depicted on the biographical show about the singer’s life called ‘Selena: The Series.’
José Behar is a Cuban-American music executive who has helped build the careers of multiple Latin musicians. One of Behar’s earliest finds was Selena, who went on to make multi-platinum records and is considered one of the most influential Latin artists of all time. In fact, so crucial was Behar to Selena’s rise to stardom that he is even depicted on the biographical show about the singer’s life called ‘Selena: The Series.’
