Uploaded August 2026 | Updated September 2026, 2 weeks ago

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Many companies think the PLM journey ends with managing CAD and engineering data. But that’s only the beginning.

In this SAP interview, Achim Rossel, SVP Business Development at @dsc_software_ag, explains why Product Lifecycle Management creates its greatest value when engineering connects with manufacturing, supply chain, and the broader enterprise.

Hosted by Sarah Mei Niesel, Global Product Marketing for PLM Solutions at SAP.

Explore SAP PLM: sap.to/6059B18vmv

#SAP #PLM #ProductLifecycleManagement