Uploaded July 2022 | Updated September 2026, 3 weeks ago
You’ve undoubtedly heard of Pop-Tarts, the ready-to-eat toaster pastry that has become a cultural icon and a top-selling product for food giant Kellogg Company. But what about Danish Go-Rounds, the Pop-Tarts product that Kellogg’s introduced in 1968 for adults? In this video, I explore the history of Danish Go-Rounds, Pop-Tarts’ forgotten sibling.
Sources
Kellogg Company Annual and Quarterly Reports
Various print ads and commercials for Danish Go-Rounds, Danish Rings, and Pop-Tarts Pastry Swirls
“Frozen Danish Pastries Available In Markets,” Aline Law, Valley Times, Jun 7, 1954
“New Danish Flavors Available,” Arizona Republic, Sep 30, 1966
“Some Items Are Not Exactly Boons to Man,” The Cincinnati Post, Oct 16, 1968
“New Convenience Foods on Market,” Pat Williams, The Cincinnati Enquirer, Oct 16, 1968
“It’s New,” Lansing State Journal, Feb 24, 1969
“Line a Day, Meal a Day,” Poppy Cannon, The Ladies Home Journal, Mar 1969
“Danish Pastry Lucious,” The Baltimore Sun, Jul 10, 1969
“Get-Up-And-Go” With Breakfast,” Progress Bulletin, Jul 30, 1969
“Danish Pastry,” Press-Telegram, Nov 11, 1970
“They Eat 6,000 Million Dollars Worth a Year,” W.H. Smith, Baking Industries Journal, January 1972
“Phase-Out Of Ads on Children’s TV?” Richard L. Boudreaux, Newsday, January 5, 1973
“Nutrition Education: Television Advertising of Food to Children,” U.S. Senate Select Committee on Nutrition and Human Needs, Mar 6, 1973
“Kellogg Willing to Talk Before Senate Group,” Battle Creek Enquirer, Mar 7, 1973
“Parents Tell Panel TV Too Sweet,” Wesley G. Pippert, The Tennessean, Mar 7, 1973
“Kellogg Co. Says Growth…,” Battle Creek Enquirer, Feb 26, 1978
“Pros Move in to Increase Revenue of Fast-Foods,” Jim Philip, Tr-City Herald, Mar 12, 1978
“Panel Isn’t Sweet on Sweet Toaster Pastry,” Betty Horton Martin, Anderson Independent-Mail, Aug 23, 1979
Children and the Faces of Television: Teaching, Violence, Selling,” Edward L. Palmer and Aimee Dorr, 1980
“In a Pastry Swirl,” Star Tribune, Nov 4, 1998
“Where Can I Find It?” Marylin Johnson, The Atlanta Journal-Constitution, Feb 25, 1999
“Pastry Perfect,” Suein L. Hwang, Fort Worth Star-Telegram, May 1, 2002
“Tinkered with Original Ad to Create Own Flavor,” Leslie Potter, The Hays Daily News, Apr 21, 2004
Consumer Behavior: A Strategic Approach, Henry Assael, 2004
“Tarts and Sciences,” Carolyn Wyman, American Heritage of Invention & Technology, Fall 2005
The Sponsor: Notes on Modern Potentates, Roscoe Pound, 2017
You’ve undoubtedly heard of Pop-Tarts, the ready-to-eat toaster pastry that has become a cultural icon and a top-selling product for food giant Kellogg Company. But what about Danish Go-Rounds, the Pop-Tarts product that Kellogg’s introduced in 1968 for adults? In this video, I explore the history of Danish Go-Rounds, Pop-Tarts’ forgotten sibling.
Sources
Kellogg Company Annual and Quarterly Reports
Various print ads and commercials for Danish Go-Rounds, Danish Rings, and Pop-Tarts Pastry Swirls
“Frozen Danish Pastries Available In Markets,” Aline Law, Valley Times, Jun 7, 1954
“New Danish Flavors Available,” Arizona Republic, Sep 30, 1966
“Some Items Are Not Exactly Boons to Man,” The Cincinnati Post, Oct 16, 1968
“New Convenience Foods on Market,” Pat Williams, The Cincinnati Enquirer, Oct 16, 1968
“It’s New,” Lansing State Journal, Feb 24, 1969
“Line a Day, Meal a Day,” Poppy Cannon, The Ladies Home Journal, Mar 1969
“Danish Pastry Lucious,” The Baltimore Sun, Jul 10, 1969
“Get-Up-And-Go” With Breakfast,” Progress Bulletin, Jul 30, 1969
“Danish Pastry,” Press-Telegram, Nov 11, 1970
“They Eat 6,000 Million Dollars Worth a Year,” W.H. Smith, Baking Industries Journal, January 1972
“Phase-Out Of Ads on Children’s TV?” Richard L. Boudreaux, Newsday, January 5, 1973
“Nutrition Education: Television Advertising of Food to Children,” U.S. Senate Select Committee on Nutrition and Human Needs, Mar 6, 1973
“Kellogg Willing to Talk Before Senate Group,” Battle Creek Enquirer, Mar 7, 1973
“Parents Tell Panel TV Too Sweet,” Wesley G. Pippert, The Tennessean, Mar 7, 1973
“Kellogg Co. Says Growth…,” Battle Creek Enquirer, Feb 26, 1978
“Pros Move in to Increase Revenue of Fast-Foods,” Jim Philip, Tr-City Herald, Mar 12, 1978
“Panel Isn’t Sweet on Sweet Toaster Pastry,” Betty Horton Martin, Anderson Independent-Mail, Aug 23, 1979
Children and the Faces of Television: Teaching, Violence, Selling,” Edward L. Palmer and Aimee Dorr, 1980
“In a Pastry Swirl,” Star Tribune, Nov 4, 1998
“Where Can I Find It?” Marylin Johnson, The Atlanta Journal-Constitution, Feb 25, 1999
“Pastry Perfect,” Suein L. Hwang, Fort Worth Star-Telegram, May 1, 2002
“Tinkered with Original Ad to Create Own Flavor,” Leslie Potter, The Hays Daily News, Apr 21, 2004
Consumer Behavior: A Strategic Approach, Henry Assael, 2004
“Tarts and Sciences,” Carolyn Wyman, American Heritage of Invention & Technology, Fall 2005
The Sponsor: Notes on Modern Potentates, Roscoe Pound, 2017
