When a Facelift Is the Right Choice | Dr. David Rapaport @DavidPRapaportMDFACS
When a Facelift Is the Right Choice | Dr. David Rapaport  @DavidPRapaportMDFACS
Uploaded October 2025 | Updated September 2026, 6 hours ago
Dr. David Rapaport, board-certified plastic surgeon and founder of Aethos in New York City, explains the important difference between non-invasive facial treatments and surgical rejuvenation procedures.
In this video, Dr. Rapaport discusses:
Why treatments like CoolSculpting or SoftWave are best for patients seeking subtle improvements
How fat removal under the chin can enhance jawline definition when skin quality is good
Why patients with significant laxity, jowls, or hanging neck skin often need a facelift or neck lift for real results
How to decide between non-invasive, minimally invasive, and surgical approaches based on your goals and anatomy
His honest philosophy: “If you need a facelift, you need a facelift.”
Whether you’re curious about CoolSculpting, SoftWave, or surgical options, this video will help you set realistic expectations for facial rejuvenation.
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🔹 Contact Aethos to schedule a consultation in NYC.
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David P. Rapaport, MD, FACS |

When a Facelift Is the Right Choice | Dr. David Rapaport

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