Uploaded June 2026 | Updated September 2026, 1 week ago
The new Max Pricing feature for WhatsApp's Marketing Messages API allows businesses to set a maximum price per message delivery — with actual charges potentially being lower based on factors like user engagement and supply health. Kalaimathi Renganathan, a Partner Engineer at Meta, walks through three pricing strategies, how to implement max-pricing at the template level with optional per-message multipliers, and how to use the new reach estimation tool to forecast deliveries and costs.
The new Max Pricing feature for WhatsApp's Marketing Messages API allows businesses to set a maximum price per message delivery — with actual charges potentially being lower based on factors like user engagement and supply health. Kalaimathi Renganathan, a Partner Engineer at Meta, walks through three pricing strategies, how to implement max-pricing at the template level with optional per-message multipliers, and how to use the new reach estimation tool to forecast deliveries and costs.
