Uploaded August 2026 | Updated September 2026, 25 minutes ago
Everyone wants to know the "best" funnel software - ClickFunnels, Kajabi, GoHighLevel, Kartra, Leadpages. But after nine years of running my online business and trying just about every setup there is, I'm convinced most people are asking the wrong question entirely.
In this video I break down what a sales funnel actually is, the handful of tools you genuinely need to build one, and why an all-in-one funnel platform is usually overkill, overpriced, and slower to work with than the simple setup I use every day. Spoiler: the fancy software is really only replacing two things - and there are better, cheaper ways to get both.
TIMESTAMPS
00:00 Why you're asking the wrong question
00:41 What "funnel software" really is
02:06 A simple sales funnel
03:02 The tools you actually need
04:33 Hosting live events
05:39 Getting paid without funnel software
06:53 Add it all up
09:56 What matters most: strategy
🎬 Want my exact sales funnel strategy? Grab the $100K Method - my free 10-episode audio course, the same funnel strategy I use for all my clients: gillianperkins.com/100k-method-signup
🔹 Want to see exactly how my most profitable funnels work? Watch me break down one of my $100K sales funnel here: gillianperkins.com/bts
🔹 Just getting started and not ready for a funnel yet? Free training: gillianperkins.com/free-training-small-business-101
// WHAT TO WATCH NEXT
The "just be consistent" advice is keeping you broke - here's why: youtube.com/watch?v=9vqmzSnbXYM
Here's why your audience isn't growing (2026 Audience Growth Mistakes): youtube.com/watch?v=T_07kodvb7g
The 12-Post Blog Strategy That Gets You Clients on Repeat (w/ Jana Osofsky): youtube.com/watch?v=MriQ_TlH7wI
// LINKS
Learn more about Gillian and find resources to build your online business:
gillianperkins.com
Follow Gillian on Instagram to get a BTS look at what it's like to be a digital entrepreneur: instagram.com/gillianzperkins
// FILMING EQUIPMENT
Main camera: amzn.to/3rhibrl
Clip-on lav mic: amzn.to/46DwN4n
Tripod: amzn.to/2w7sIJ6
Main light: amzn.to/3HHHhFX
Other lights: amzn.to/2OKhzEv
RBG light strip: amzn.to/3WmuPiR
NOTE: This description may contain affiliate links to products we enjoy using ourselves. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. We appreciate your support!
Everyone wants to know the "best" funnel software - ClickFunnels, Kajabi, GoHighLevel, Kartra, Leadpages. But after nine years of running my online business and trying just about every setup there is, I'm convinced most people are asking the wrong question entirely.
In this video I break down what a sales funnel actually is, the handful of tools you genuinely need to build one, and why an all-in-one funnel platform is usually overkill, overpriced, and slower to work with than the simple setup I use every day. Spoiler: the fancy software is really only replacing two things - and there are better, cheaper ways to get both.
TIMESTAMPS
00:00 Why you're asking the wrong question
00:41 What "funnel software" really is
02:06 A simple sales funnel
03:02 The tools you actually need
04:33 Hosting live events
05:39 Getting paid without funnel software
06:53 Add it all up
09:56 What matters most: strategy
🎬 Want my exact sales funnel strategy? Grab the $100K Method - my free 10-episode audio course, the same funnel strategy I use for all my clients: gillianperkins.com/100k-method-signup
🔹 Want to see exactly how my most profitable funnels work? Watch me break down one of my $100K sales funnel here: gillianperkins.com/bts
🔹 Just getting started and not ready for a funnel yet? Free training: gillianperkins.com/free-training-small-business-101
// WHAT TO WATCH NEXT
The "just be consistent" advice is keeping you broke - here's why: youtube.com/watch?v=9vqmzSnbXYM
Here's why your audience isn't growing (2026 Audience Growth Mistakes): youtube.com/watch?v=T_07kodvb7g
The 12-Post Blog Strategy That Gets You Clients on Repeat (w/ Jana Osofsky): youtube.com/watch?v=MriQ_TlH7wI
// LINKS
Learn more about Gillian and find resources to build your online business:
gillianperkins.com
Follow Gillian on Instagram to get a BTS look at what it's like to be a digital entrepreneur: instagram.com/gillianzperkins
// FILMING EQUIPMENT
Main camera: amzn.to/3rhibrl
Clip-on lav mic: amzn.to/46DwN4n
Tripod: amzn.to/2w7sIJ6
Main light: amzn.to/3HHHhFX
Other lights: amzn.to/2OKhzEv
RBG light strip: amzn.to/3WmuPiR
NOTE: This description may contain affiliate links to products we enjoy using ourselves. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. We appreciate your support!
![How to Get Started and MAKE MONEY as a Video Editor [Get Started Online - EP 3]](https://i.ytimg.com/vi/vclUPX5EwSg/mqdefault.jpg "How to Get Started and MAKE MONEY as a Video Editor [Get Started Online - EP 3]
Meet my video editor, Jon Richardson! Jon has worked with me for the last few years and is a full-time freelance video editor. If you want to learn how Jon was able to start this career, keep watching!
🔹 Watch my free YouTube workshop to learn how to get VIEWS on YouTube even with ZERO subscribers:
https://www.gillianperkins.com/youtube-growth-workshop/
// WHAT TO WATCH NEXT
How to Get NOTICED on YouTube (Grow Your Channel from 0 to 100,000)
https://youtu.be/s6kcMwdNFTM
How Much YouTube Paid Me In 2020 With 450K Subscribers (2020 Income Report)
https://youtu.be/y39SCh5GqFs
Everything you need to know to start a YouTube channel in 2021 (Complete Beginners’ Guide)
https://youtu.be/Ksn5s14jijM
How to Start Your Own Business in 2021 | Episode 1 - Small Business 101
https://youtu.be/Z-tWViGvrFc
5 PROFITABLE ONLINE BUSINESSES YOU CAN START TODAY https://youtu.be/aC7nkrWZji8
How I built 5 income streams in my 20s that earn $41,000+ per month https://youtu.be/yO_GPiU6OnQ
// LINKS
Learn more about Gillian and find resources to build your online business:
https://www.gillianperkins.com
Join our private Facebook group! https://gillianperkins.com/community
Follow Gillian on Instagram to get a BTS look at what its like to be a digital entrepreneur: https://www.instagram.com/gillianzperkins/
// FILMING EQUIPMENT
My main camera: https://amzn.to/39myvZB
Great (more affordable) alternative: https://amzn.to/3pqHSyV
Microphone: https://amzn.to/39qpqiA
Tripod: https://amzn.to/2w7sIJ6
Ring light: https://amzn.to/39h9oaC
Other lights: https://amzn.to/2OKhzEv
NOTE: This description may contain affiliate links to products we enjoy using ourselves. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. We appreciate your support!")
![Make Money Selling DIGITAL PRODUCTS [Getting Started Guide]](https://i.ytimg.com/vi/yrHZsyGmzM0/mqdefault.jpg "Make Money Selling DIGITAL PRODUCTS [Getting Started Guide]
Discover the potential of selling digital products online! In this step-by-step guide, Ill show you the process to create and sell your own digital products while sharing valuable tips for better results with less effort. Dont miss your chance to excel in the digital marketplace!
0:00 Intro
1:09 Step 1
2:32 Step 2
4:30 Step 3
6:56 Step 4
8:15 Step 5
12:18 Step 6
13:55 Step 7
🔹 Get my Small Business 101 course for FREE: https://gillianperkins.com/free-training-small-business-101/
🔹 Learn more about the $100k Method: https://gillianperkins.com/100k/
// WHAT TO WATCH NEXT
How to TEST your business idea | Episode 4 - Small Business 101 https://youtu.be/r0EGz4TNJhs
How to Decide WHAT BUSINESS to Start | Episode 2 - Small Business 101 https://youtu.be/N5mi4VfrBDg
3 Surprising Lessons from a $164,464.40 Launch https://youtu.be/rtv3J7xttTY
How to Build a $100K Funnel in THREE MONTHS (step-by-step plan) https://youtu.be/ydTC6JECugs
Dont try to launch a course until you watch this. 😬 https://youtu.be/UHFqGHDb0bo
// LINKS
Learn more about Gillian and find resources to build your online business:
https://www.gillianperkins.com
Follow Gillian on Instagram to get a BTS look at what its like to be a digital entrepreneur: https://www.instagram.com/gillianzperkins/
// FILMING EQUIPMENT
Main camera: https://amzn.to/3rhibrl
Clip-on lav mic: https://amzn.to/46DwN4n
Tripod: https://amzn.to/2w7sIJ6
Main light: https://amzn.to/3HHHhFX
Other lights: https://amzn.to/2OKhzEv
RBG light strip: https://amzn.to/3WmuPiR
NOTE: This description may contain affiliate links to products we enjoy using ourselves. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. We appreciate your support!")
