Uploaded May 2024 | Updated September 2026, 9 hours ago
A Discussion around Rolex and Precious (Gold) Metals. Virtually every piece under the sun that the brand seems to be promoting and producing today is either in Gold or Two-Tone. This years Watches and Wonders are a clear sign that the brand is trying their utmost to promote precious metals over Stainless Steel. But what does that mean for the future of the brand? Moving upmarket, better PPU sales, creating a new trend?
#rolex #rolexwatch #rolex2024
Intro 0:00
Gold Trend? Are Watch Brands Manufacturing Trends? 1:44
Gold Watch = The Passport 2:45
Rolex Redefining the Modern Luxury Watch 3:33
Why No Steel Releases? 5:05
More Gold Sales = More Money 5:53
The AD Commitment Test 6:19
The Future of Precious Metal Rolex? 7:46
Closing Thoughts 8:51
Conclusion 9:20
All Images are Sourced from either Press Release Photos or Public Listings.
Below are a list of the common sources that are used in no particular order:
Bob’s Watches | Revolution Watch | HQ Milton | Hodinkee | Monochrome Watches | Jomashop | Analog Shift | Bulang and Sons | Robb Report | Watchfinder | WatchBox | Phillips Watches | Christies | Timekeepers Club | Fratello Watches | Bexsonn | Worn and Wound | A Collected Man | Oracle Time | Time + Tide Watches
IDGuy Store: teespring.com/stores/the-idguy-store
Support the Channel: patreon.com/idguy
Follow me on Instagram: instagram.com/id.guy/?hl=en
Contact me: enquire.idguy@gmail.com
A Discussion around Rolex and Precious (Gold) Metals. Virtually every piece under the sun that the brand seems to be promoting and producing today is either in Gold or Two-Tone. This years Watches and Wonders are a clear sign that the brand is trying their utmost to promote precious metals over Stainless Steel. But what does that mean for the future of the brand? Moving upmarket, better PPU sales, creating a new trend?
#rolex #rolexwatch #rolex2024
Intro 0:00
Gold Trend? Are Watch Brands Manufacturing Trends? 1:44
Gold Watch = The Passport 2:45
Rolex Redefining the Modern Luxury Watch 3:33
Why No Steel Releases? 5:05
More Gold Sales = More Money 5:53
The AD Commitment Test 6:19
The Future of Precious Metal Rolex? 7:46
Closing Thoughts 8:51
Conclusion 9:20
All Images are Sourced from either Press Release Photos or Public Listings.
Below are a list of the common sources that are used in no particular order:
Bob’s Watches | Revolution Watch | HQ Milton | Hodinkee | Monochrome Watches | Jomashop | Analog Shift | Bulang and Sons | Robb Report | Watchfinder | WatchBox | Phillips Watches | Christies | Timekeepers Club | Fratello Watches | Bexsonn | Worn and Wound | A Collected Man | Oracle Time | Time + Tide Watches
IDGuy Store: teespring.com/stores/the-idguy-store
Support the Channel: patreon.com/idguy
Follow me on Instagram: instagram.com/id.guy/?hl=en
Contact me: enquire.idguy@gmail.com










