Uploaded December 2025 | Updated September 2026, 2 weeks ago

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Patrick Sostmann, Alibaba.com’s General Manager for Europe, breaks down the biggest shifts reshaping global sourcing for European buyers. Learn how new tools, partnerships, and logistics solutions are creating faster, more affordable, and more transparent cross-border trade. If you’re an importer, ecommerce seller, or product business in Europe, this session highlights the steps you can take right now to grow smarter, operate more efficiently, and thrive in 2025 and beyond.

#smallbusinessowner #smallbusinesstips #ecommercesuccess #europenews


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