Paper Tiger | What went WRONG with my first giveaway @PaperTigerProductions | Uploaded October 2021 | Updated October 2024, 10 hours ago.
I screwed up a lot. Here are all my mistakes, explained in depth, so you can avoid them (because marketing is hard and requires planning).
// JUMP TO
0:00 Giveaways are easy, right?
0:23 Market research
1:25 My giveaway goal
2:00 Setting a budget
2:35 Deciding on a giveaway format
2:59 Setting up a giveaway
4:06 The fatal flaw in my plan
4:57 Where everything falls apart
6:35 How do I fix this?
6:52 Did it work?
7:36 In an alternate universe...
8:39 Cost per new subscriber
9:14 My ultimate goal for giveaways
#authortube #selfpublishing #giveaways
// WHAT TO WATCH NEXT
If you enjoyed this video, I think you'll enjoy these other videos:
1. 5 ways to maximize profits when your costs go up → youtu.be/-HOxb90DxHk
2. 5 levels of mailing lists (beginner to expert) → youtu.be/WPm_npkImEs
3. All my new author mistakes → youtu.be/PtvhsxgEM8I
// REFERENCES
Small business owners reveal just how much the Facebook outage affected them, Mashable:
→ Small business owners reveal just how much the Facebook outage affected them
'We’re At Its Mercy.' Small Businesses That Rely on Facebook and Instagram Question Their Loyalty After Global Outage, TIME:
→ time.com/6105022/instagram-outage-small-business-impact
The Authors Who Love Amazon, The Atlantic:
→ theatlantic.com/technology/archive/2018/07/amazon-kindle-unlimited-self-publishing/565664
Instagram's Outage Convinced Small Business Owners That They Need Their Own Websites, BuzzFeed News:
→ buzzfeednews.com/article/adeonibada/instagram-facebook-outage-business-drop
// RESOURCES
Derek Murphy of CreativIndie knows his stuff about giveaways:
→ creativindie.com/how-i-used-giveways-to-run-the-greatest-book-launch-of-all-time-1000-reviews-100k-downloads-starting-from-zero-platform
GENERAL HOW-TOS:
Giveaways → vyper.ai/blog/how-to-run-influencer-giveaways
Facebook contests → vyper.ai/blog/facebook-contest
Example rules → shortstack.com/blog/example-giveaway-rules-for-instagram-contests-and-giveaways
Selecting verifiable winners → random.org/draws/pricing
LEGAL REQUIREMENTS:
Australia
Overview → https://contentsavvy.com.au/how-to-run-an-instagram-competition-the-right-way/
From actual lawyers → http://blog.hellosocial.com.au/blog/social-media-competitions-in-australia-legal-guide-for-2021
More lawyers → https://legalvision.com.au/lotteries-and-competitions/
US
→ rtm.com/blog/contests-and-sweepstakes-laws-by-state
→ rtm.com/blog/sweepstakes-law-no-purchase-necessary
→ sarafhawkins.com/blog-law-is-your-giveaway-legal
UK
→ promosfera.com/257-are-giveaways-legal-heres-everything-you-need-to-know
→ promosfera.com/260-are-sweepstakes-illegal-heres-the-breakdown
→ superlucky.me/hosting-a-legal-and-successful-blog-giveaway
From actual lawyers:
→ https://www.smb.london/news/what-is-the-uk-law-for-prize-competitions-and-sweepstakes-rules/
→ stephens-scown.co.uk/intellectual-property-2/influencers-and-brands-legal-considerations-for-giveaways-and-competitions-on-social-media
- asa.org.uk/advice-online/promotional-marketing-prize-draws-in-social-media.html
- asa.org.uk/advice-online/promotional-marketing-independent-judges-and-observers.html
- sendinblue.com/blog/how-to-run-giveaways-post-gdpr
Canada
→ contestlawyer.ca/contest-faqs
→ competitionbureau.gc.ca/eic/site/cb-bc.nsf/eng/03126.html#guideline1
→ mamanloupsden.com/sample-contest-terms-for-giveaways-open-to-canada-andor-us
→ mltaikins.com/general/tag-two-friends-but-please-dont-sue-a-guide-to-instagram-contest-rules
New Zealand
→ comcom.govt.nz/business/dealing-with-typical-situations/running-competitions-and-promotions
SOCIAL MEDIA PLATFORMS RULES:
Instagram → help.instagram.com/179379842258600
Facebook → facebook.com/policies_center/pages_groups_events
Twitter → help.twitter.com/en/rules-and-policies/twitter-contest-rules
// REGULAR "GET STUFF DONE!" LIVESTREAM EVERY WEEK
Writing the book was hard. Revising is harder and marketing is the hardest of all. That's why I've decided to start streaming every Tuesday 10:00 AM to 1:00 PM AEST so I'll actually get stuff done. BYO work or just come hang out and chat with me while I do self-published author stuff. Check out my channel page for the next livestream: → youtube.com/c/PaperTigerProductions
// CHECK OUT
My Cantonese/English bilingual rhyming picture story book for kids aged 2-6:
→ bit.ly/birthdaycantobook
I screwed up a lot. Here are all my mistakes, explained in depth, so you can avoid them (because marketing is hard and requires planning).
// JUMP TO
0:00 Giveaways are easy, right?
0:23 Market research
1:25 My giveaway goal
2:00 Setting a budget
2:35 Deciding on a giveaway format
2:59 Setting up a giveaway
4:06 The fatal flaw in my plan
4:57 Where everything falls apart
6:35 How do I fix this?
6:52 Did it work?
7:36 In an alternate universe...
8:39 Cost per new subscriber
9:14 My ultimate goal for giveaways
#authortube #selfpublishing #giveaways
// WHAT TO WATCH NEXT
If you enjoyed this video, I think you'll enjoy these other videos:
1. 5 ways to maximize profits when your costs go up → youtu.be/-HOxb90DxHk
2. 5 levels of mailing lists (beginner to expert) → youtu.be/WPm_npkImEs
3. All my new author mistakes → youtu.be/PtvhsxgEM8I
// REFERENCES
Small business owners reveal just how much the Facebook outage affected them, Mashable:
→ Small business owners reveal just how much the Facebook outage affected them
'We’re At Its Mercy.' Small Businesses That Rely on Facebook and Instagram Question Their Loyalty After Global Outage, TIME:
→ time.com/6105022/instagram-outage-small-business-impact
The Authors Who Love Amazon, The Atlantic:
→ theatlantic.com/technology/archive/2018/07/amazon-kindle-unlimited-self-publishing/565664
Instagram's Outage Convinced Small Business Owners That They Need Their Own Websites, BuzzFeed News:
→ buzzfeednews.com/article/adeonibada/instagram-facebook-outage-business-drop
// RESOURCES
Derek Murphy of CreativIndie knows his stuff about giveaways:
→ creativindie.com/how-i-used-giveways-to-run-the-greatest-book-launch-of-all-time-1000-reviews-100k-downloads-starting-from-zero-platform
GENERAL HOW-TOS:
Giveaways → vyper.ai/blog/how-to-run-influencer-giveaways
Facebook contests → vyper.ai/blog/facebook-contest
Example rules → shortstack.com/blog/example-giveaway-rules-for-instagram-contests-and-giveaways
Selecting verifiable winners → random.org/draws/pricing
LEGAL REQUIREMENTS:
Australia
Overview → https://contentsavvy.com.au/how-to-run-an-instagram-competition-the-right-way/
From actual lawyers → http://blog.hellosocial.com.au/blog/social-media-competitions-in-australia-legal-guide-for-2021
More lawyers → https://legalvision.com.au/lotteries-and-competitions/
US
→ rtm.com/blog/contests-and-sweepstakes-laws-by-state
→ rtm.com/blog/sweepstakes-law-no-purchase-necessary
→ sarafhawkins.com/blog-law-is-your-giveaway-legal
UK
→ promosfera.com/257-are-giveaways-legal-heres-everything-you-need-to-know
→ promosfera.com/260-are-sweepstakes-illegal-heres-the-breakdown
→ superlucky.me/hosting-a-legal-and-successful-blog-giveaway
From actual lawyers:
→ https://www.smb.london/news/what-is-the-uk-law-for-prize-competitions-and-sweepstakes-rules/
→ stephens-scown.co.uk/intellectual-property-2/influencers-and-brands-legal-considerations-for-giveaways-and-competitions-on-social-media
- asa.org.uk/advice-online/promotional-marketing-prize-draws-in-social-media.html
- asa.org.uk/advice-online/promotional-marketing-independent-judges-and-observers.html
- sendinblue.com/blog/how-to-run-giveaways-post-gdpr
Canada
→ contestlawyer.ca/contest-faqs
→ competitionbureau.gc.ca/eic/site/cb-bc.nsf/eng/03126.html#guideline1
→ mamanloupsden.com/sample-contest-terms-for-giveaways-open-to-canada-andor-us
→ mltaikins.com/general/tag-two-friends-but-please-dont-sue-a-guide-to-instagram-contest-rules
New Zealand
→ comcom.govt.nz/business/dealing-with-typical-situations/running-competitions-and-promotions
SOCIAL MEDIA PLATFORMS RULES:
Instagram → help.instagram.com/179379842258600
Facebook → facebook.com/policies_center/pages_groups_events
Twitter → help.twitter.com/en/rules-and-policies/twitter-contest-rules
// REGULAR "GET STUFF DONE!" LIVESTREAM EVERY WEEK
Writing the book was hard. Revising is harder and marketing is the hardest of all. That's why I've decided to start streaming every Tuesday 10:00 AM to 1:00 PM AEST so I'll actually get stuff done. BYO work or just come hang out and chat with me while I do self-published author stuff. Check out my channel page for the next livestream: → youtube.com/c/PaperTigerProductions
// CHECK OUT
My Cantonese/English bilingual rhyming picture story book for kids aged 2-6:
→ bit.ly/birthdaycantobook
