Uploaded August 2026 | Updated September 2026, 6 days ago
Wondering what videos your business should actually be making? Here are the 6 videos every business owner needs to create right now to bring in better leads and close more sales, whether you run a contracting company, a home service business, or an accounting firm.
AI can crank out endless content, so the businesses that win from here are the ones who can communicate well, name their customer's real problems, and show up as a trusted guide. Video is how you do that. In this one I walk through the exact 6 videos we build with our clients at FeedbackWrench, why each one matters, and how to make them even if you hate being on camera.
Here is what you will learn:
Video #1: The Video Sales Letter (VSL). The one video that belongs on your homepage, in your ads, and pinned to every profile. How to hook people, name their external, internal, and philosophical problems, and use the three layers of value to explain why they should choose you.
Video #2: Short Video Ads. The 15 to 90 second hook with a heading and a clear call to action, built to run as paid ads so the algorithm actually gets your message in front of buyers.
Video #3: The Pricing (Investment) Video. Why a pricing page video changes the conversation, and how to frame good, better, best without scaring people off or boxing yourself in.
Video #4: Service-Specific Videos. Give each of your services its own page, message, and video so you meet people right where they are searching.
Video #5: Niche & Location Videos. Speak directly to the industries and the suburbs you want to serve so the right customers feel like you are talking to them.
Video #6: Why Choose Us & FAQ Videos. The differentiator and FAQ videos that answer the last objections standing between a prospect and a booked call.
If you have been looking for video content ideas, Instagram Reel ideas, YouTube content ideas, or just a plan for what to film for your small business, start here. Pick one, script it, and get it out this week.
CHAPTERS
0:00 Why every business owner has to make video now
0:52 Video #1: The Video Sales Letter
14:37 Video #2: Short Video Ads
16:05 Video #3: The Pricing / Investment Video
18:58 Video #4: Service-Specific Videos
20:19 Video #5: Niche & Location Videos
21:18 Video #6: Why Choose Us & FAQ Videos
We help contractors, home service businesses, and accountants grow with smarter marketing, better websites, and a sales system that works. If this helped, like and subscribe. We share how to grow your business, sharpen your sales, and market with confidence.
Learn more at feedbackwrench.com
#SmallBusinessMarketing #VideoMarketing #ContentIdeas
Wondering what videos your business should actually be making? Here are the 6 videos every business owner needs to create right now to bring in better leads and close more sales, whether you run a contracting company, a home service business, or an accounting firm.
AI can crank out endless content, so the businesses that win from here are the ones who can communicate well, name their customer's real problems, and show up as a trusted guide. Video is how you do that. In this one I walk through the exact 6 videos we build with our clients at FeedbackWrench, why each one matters, and how to make them even if you hate being on camera.
Here is what you will learn:
Video #1: The Video Sales Letter (VSL). The one video that belongs on your homepage, in your ads, and pinned to every profile. How to hook people, name their external, internal, and philosophical problems, and use the three layers of value to explain why they should choose you.
Video #2: Short Video Ads. The 15 to 90 second hook with a heading and a clear call to action, built to run as paid ads so the algorithm actually gets your message in front of buyers.
Video #3: The Pricing (Investment) Video. Why a pricing page video changes the conversation, and how to frame good, better, best without scaring people off or boxing yourself in.
Video #4: Service-Specific Videos. Give each of your services its own page, message, and video so you meet people right where they are searching.
Video #5: Niche & Location Videos. Speak directly to the industries and the suburbs you want to serve so the right customers feel like you are talking to them.
Video #6: Why Choose Us & FAQ Videos. The differentiator and FAQ videos that answer the last objections standing between a prospect and a booked call.
If you have been looking for video content ideas, Instagram Reel ideas, YouTube content ideas, or just a plan for what to film for your small business, start here. Pick one, script it, and get it out this week.
CHAPTERS
0:00 Why every business owner has to make video now
0:52 Video #1: The Video Sales Letter
14:37 Video #2: Short Video Ads
16:05 Video #3: The Pricing / Investment Video
18:58 Video #4: Service-Specific Videos
20:19 Video #5: Niche & Location Videos
21:18 Video #6: Why Choose Us & FAQ Videos
We help contractors, home service businesses, and accountants grow with smarter marketing, better websites, and a sales system that works. If this helped, like and subscribe. We share how to grow your business, sharpen your sales, and market with confidence.
Learn more at feedbackwrench.com
#SmallBusinessMarketing #VideoMarketing #ContentIdeas
