What the Gun Industry can Learn from Coca-Cola @TREXTALK
What the Gun Industry can Learn from Coca-Cola  @TREXTALK
Uploaded January 2023 | Updated September 2026, 1 day ago
Over a year ago, Open Source Defense published an article (opensourcedefense.substack.com/p/osd-145-guns-andy-warhol-and-coca) on Coke, guns, and product value, which was sparked by an old Andy Warhol quote. It was thought-provoking enough that we are still talking about it.

As we are gearing up for SHOT show, we are pondering the three biggest lessons that Coca-Cola has for the gun industry, primary in the areas of manufacturing, research, and marketing.

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What the Gun Industry can Learn from Coca-Cola

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