The Business of Fashion | What Product Passports Will Do for Brands | The Business of Fashion @businessoffashion | Uploaded December 2021 | Updated October 2024, 30 minutes ago.
Brands are adopting new technologies that store and share product information to improve authentication, provide transparency and boost consumer trust. However, for “product passports” to truly gain traction, businesses must coalesce around common standards and engage with pilot projects at scale. To download the full report click here:
businessoffashion.com/reports/news-analysis/the-state-of-fashion-2022-industry-report-bof-mckinsey

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