What Nike Taught Me About Creativity @TheLavinAgency
What Nike Taught Me About Creativity  @TheLavinAgency
Uploaded June 2025 | Updated September 2026, 2 weeks ago
Lavin Speaker, former Nike Chief Marketing Officer, and author of the Amazon bestseller Emotion by Design, Greg Hoffman reveals the creative mindset behind some of Nike’s most iconic innovations. From the invention of the Nike Pro Hijab to NASA-inspired Nike Air, Hoffman shows how empathy, curiosity, and inclusive design fuel products that stand the test of time.

In this inspiring talk, he challenges creators and leaders to look beyond the obvious and “see what others don’t.” Because the most impactful ideas often come from what’s overlooked.

🧠 Whether you’re building a brand, designing a product, or shaping a culture—this is how Nike did it.

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The Lavin Agency is the world’s largest intellectual talent agency, representing leading thinkers for speaking engagements, personal appearances, consulting, and endorsements.

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What Nike Taught Me About Creativity

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