Uploaded April 2020 | Updated September 2026, 3 weeks ago

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You see them everywhere, those perfect shots of a sleek new phone, juicy steak, or perhaps a brand new washing machine. Today we're breaking down these epic shots with our friend and master commercial cinematographer, Kazu Okuda. We're breaking down how these shots were lit, composited, prepped for movement, and how you can achieve similar epic shots.

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Video Chapters:
0:00 - Intro
0:45 - Promo #1: Budweiser "King of Beers"
4:03 - Promo #2: The Timberland Waterproof Boot
6:30 - Advice for Recording Shoes
7:13 - Promo #3: Longhorn Steakhouse
9:42 - Promo #4: Madonna "MDNA Perfume"
14:11 - Promo #5: Samsung Washing Machine

#Filmmaking #Product #Cinematography