Uploaded May 2024 | Updated September 2026, 33 minutes ago

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I just HAD to make this video all about the American Girl rebrand done by the team at Pentagram! I have a secret obsession with American Girl doll but I guess the secret is out... I wanted to talk about the new brand from the perspective of a graphic designer! I love the brand so much and I love discussing good design like logos, typography, marketing, colors, and more. So I wanted to see, what is it that makes a brand good? And how can a rebrand change the perspective of a company and its audience? Let's chat all things AG! x
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W E B S I T E paolakassa.com

P I N T E R E S T pinterest.com/paolakassa

I N S T A G R A M instagram.com/PaolaKassa
@paolakassa

T I K T O K tiktok.com/paolakassa
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American Girl website *not sponsored
americangirl.com

Pentagram Design Agency article
pentagram.com/work/american-girl/story

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#graphicdesign #americangirldoll #paolakassa

xx,
Paola Kassa