What Makes an Authors Brand? @BookEndsLiterary
What Makes an Authors Brand?  @BookEndsLiterary
Uploaded August 2022 | Updated September 2026, 2 weeks ago
How do you find your author brand? Literary agents Jessica Faust and James McGowan talk about what an author's brand is and how to develop it.

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Jessica Faust’s love for books is what first brought her to open BookEnds Literary Agency. It is her desire to be an advocate for all authors that pushed her to create her blog, the BookEnds YouTube channel and to maintain a vibrant presence on Twitter.

Jessica is proud to have grown BookEnds to an agency that represents authors of all genres for children and adults, allowing her to reach more readers and help more authors and illustrators achieve their dreams.
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James McGowan is a Literary Agent at BookEnds and writer for children. He began working with the agency as an intern in the summer of 2015, and basically never left. He represents a talented group of authors and illustrators working in everything from board books to middle grade graphic novels. He also works in adult nonfiction, and adult mystery and suspense projects. James is the author of GOOD NIGHT OPPY, which is available now.

Connect with BookEnds!
Twitter: twitter.com/bookendslit
Instagram: Instagram.com/bookends_literary
Website: bookendsliterary.com

Connect with Jessica: twitter.com/bookendsjessica
Connect with James: twitter.com/jmcgowanbks
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What Makes an Author's Brand?

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