Uploaded March 2024 | Updated September 2026, 4 hours ago

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Olaf Koch, former CFO of Mercedes and former CEO of Metro, now a venture capitalist at Zintinus Partners, offers lessons from his experience leading large-scale corporate transformations in a conversation with Marc-André Kamel, global leader of Bain’s Retail practice. Koch discusses the leadership challenge of undertaking a large-scale transformation, from admitting your business is losing its competitive edge to transforming the company culture and motivating employees to do what’s needed. bain.com/insights/what-its-like-to-lead-a-full-potential-transformation-video