What It Means to Be a Values-Led Brand Today @ESSENCEMAG
What It Means to Be a Values-Led Brand Today  @ESSENCEMAG
Uploaded July 2026 | Updated September 2026, 1 week ago
Today, more than ever, the power sits with the people. Consumers aren’t just buying from brands—they’re building relationships with them, and trust is at the center of it all.

As community becomes a bigger part of how brands grow, founders are navigating how to stay aligned with their values while responding to the voices around them—from customers and clients to advisors, investors, and mentors.

This conversation explores what it really means to be a values-led brand today. From both the founder and consumer perspective, we’ll unpack how trust is built, how feedback is navigated, and how brands stay grounded in what they believe while growing with their communities.

Speakers:
Shaniqua Cousins, Shaniqua Cousins World Group
Monique Curry-Mims, Generocity
Carrita Tanner-Cloud, Creativity Justified
Lauren Strayhorn, Notedd
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What It Means to Be a Values-Led Brand Today

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