What Is the Appeal of iSelect to Investors? @iSelectFund
What Is the Appeal of iSelect to Investors?  @iSelectFund
Uploaded September 2017 | Updated September 2026, 1 hour ago
I spent my career representing companies that were raising capital and funds that were investing capital in those companies. And, I think the key thing that was the light bulb that came on for me, for iSelect, and what was the fundamental discovery that gave rise to our company, was that instead of focusing on the people who were trying to raise money, instead of focusing on the people that already had money to invest and were already investing that money, the way to really grow this area was to focus on the investors who never had access to this asset class. Who never had the opportunity for these types of investments that have asymmetrical growth opportunities, but who have the money and the capability to actually make the investments if you made it available to them.
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What Is the Appeal of iSelect to Investors?

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