Uploaded September 2026 | Updated September 2026, 2 weeks ago

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Pheromone maxxing is the viral dating trend where Gen Z men skip deodorant and showers to let their natural body odour do the flirting.
Brut journalist Shashank Tiwari hit the streets to find out if people think natural musk creates chemistry or just kills the vibe.
Would you date someone who smells like their natural self?

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