Uploaded March 2026 | Updated September 2026, 3 minutes ago

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As more consumers use AI to research products, a new question is emerging for brands: What are these systems saying about us?

Pernod Ricard tested the major AI models and found the answers were sometimes incomplete or incorrect. Here’s what they did—and what leaders can learn from it.

Read the full article here: https://s.hbr.org/3NyE68R