Uploaded April 2025 | Updated September 2026, 2 hours ago
“The word innovation… it literally means newness… And that aligns with the dopamine system. Every human has one. As somebody who works in marketing, it would be remiss of you not to take advantage of that in a compelling way. It’s not as complicated as we sometimes make it out to be.”
Too many marketers treat innovation like a buzzword—but what does it actually mean in 2025? In this clip, Arthur Tinsley, founder of Pogo and creative technologist for brands like Snickers, Microsoft, and Farfetch, breaks down the true definition of innovation and why it’s not about flashy tech. Discover why innovation is more about newness, dopamine, and timing—and how brands can use it to truly stand out.
🔗 Learn more about Arthur and Pogo: https://pogo.agency
🎧 Full episode available on Spotify, YouTube, and all podcast platforms.
“The word innovation… it literally means newness… And that aligns with the dopamine system. Every human has one. As somebody who works in marketing, it would be remiss of you not to take advantage of that in a compelling way. It’s not as complicated as we sometimes make it out to be.”
Too many marketers treat innovation like a buzzword—but what does it actually mean in 2025? In this clip, Arthur Tinsley, founder of Pogo and creative technologist for brands like Snickers, Microsoft, and Farfetch, breaks down the true definition of innovation and why it’s not about flashy tech. Discover why innovation is more about newness, dopamine, and timing—and how brands can use it to truly stand out.
🔗 Learn more about Arthur and Pogo: https://pogo.agency
🎧 Full episode available on Spotify, YouTube, and all podcast platforms.
