Uploaded August 2026 | Updated September 2026, 1 week ago

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China makes almost everything you own. So I flew to Guangzhou , to find out what China actually sells now, and whether it's better than what we're buying at home.

I went shopping on Beijing Road for Chinese sportswear brands like Li-Ning, Anta and 361 Degrees, compared them directly against the Nike and Adidas stores on the same street, and then headed to Dongshankou, the district where the Chinese fashion brands blowing up on TikTok and Taobao actually have physical stores.

Nike's China revenue has hit an eight-year low, down around 30% from its 2021 peak, while the Chinese sportswear market grew 51% in the same period. Anta is now the world's third-largest sportswear company and owns stakes in Puma, Arc'teryx, Salomon and Wilson. Li-Ning signed Steph Curry. And back home, apps like Taobao and DHgate have been topping the US App Store as Western shoppers buy Chinese brands direct.

ASIA TOUR youtube.com/playlist?list=PLHCChx_r9EgQ

Sneaker Links
Shop My Favourite Nike Picks
V5 RNR jdoqocy.com/click-101504036-17049705?url=https%3A%2F%2Fwww.nike.com%2Ft%2Fv5-rnr-mens-shoes-WHxi2GRN%2FHJ5228-102
Nike Ava Rover jdoqocy.com/click-101504036-17049705?url=https%3A%2F%2Fwww.nike.com%2Ft%2Fava-rover-shoes-6SKXnz%2FDX4215-004
Jordan Flight Court tkqlhce.com/click-101504036-17049705?url=https%3A%2F%2Fwww.nike.com%2Ft%2Fjordan-flight-court-mens-shoes-0Mz8Bg%2FHF3255-200
Vomero 18 dpbolvw.net/click-101504036-17049705?url=https%3A%2F%2Fwww.nike.com%2Ft%2Fvomero-18-mens-road-running-shoes-NzWnvcC8%2FIB5726-100
Pegasus Premium tkqlhce.com/click-101504036-17049705?url=https%3A%2F%2Fwww.nike.com%2Ft%2Fpegasus-premium-mens-road-running-shoes-kWXqW9yR%2FHQ2592-006

Shop My Favourite Adidas Picks
Adidas **EVO SL SHOES** adidas.njih.net/c/4134155/264102/4270?c=affiliate_2021&af_reengagement_window=30d&af_channel=affiliates&pid=impactradius_int&is_retargeting=true&af_siteid=4134155&u=https%3A%2F%2Fwww.adidas.com%2Fus%2Fadizero-evo-sl-shoes%2FJP7149.html
Adidas **FORUM2000** adidas.njih.net/c/4134155/264102/4270?c=affiliate_2021&af_reengagement_window=30d&af_channel=affiliates&pid=impactradius_int&is_retargeting=true&af_siteid=4134155&u=https%3A%2F%2Fwww.adidas.com%2Fus%2Fforum2000-shoes%2FJQ5241.html
Adidas Aruku adidas.njih.net/c/4134155/264102/4270?c=affiliate_2021&af_reengagement_window=30d&af_channel=affiliates&pid=impactradius_int&is_retargeting=true&af_siteid=4134155&u=https%3A%2F%2Fwww.adidas.com%2Fus%2Fadizero-aruku-shoes%2FJI3555.html
Adidas Anthony Edwards 1 adidas.njih.net/c/4134155/264102/4270?c=affiliate_2021&af_reengagement_window=30d&af_channel=affiliates&pid=impactradius_int&is_retargeting=true&af_siteid=4134155&u=https%3A%2F%2Fwww.adidas.com%2Fus%2Fanthony-edwards-1-low-shoes%2FJS1775.html

VIDEOS TO WATCH NEXT:
Sneaker Shopping In The Worlds Largest City: youtube.com/playlist?list=PL9Ru07Vg1oI-dpLHUqGss-VcR49R2rqbf
Best & Worst Sneaker Trends For 2025: youtu.be/CWADTGXwzQs
Every Yeezy Ever Made: youtu.be/DVXryye5PWo
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#guangzhou #Chinatravel #china

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