Uploaded April 2026 | Updated September 2026, 3 days ago
*Bonus Episode*
What does it really mean to invest in nature—and why does it matter?
In this special crossover episode of Nature Breaking and @Pew's After The Fact podcast, WWF’s Seth Larson and Pew’s Giuliana Pence explore the growing field of nature finance. Joined by experts from both organizations, they tackle a big question: how much does it cost to protect nature, and where does that money come from? You’ll hear from Matthew Cranford of WWF and Shubash Lohani of Pew as they explain why the world needs roughly $1.2 trillion per year by 2030 to halt biodiversity loss—and why current funding falls short. They also break down innovative financing tools like Project Finance for Permanence, debt‑for‑nature swaps, and market-based models that are helping fund and secure long‑term protection for forests, oceans, and wildlife.
From supporting Indigenous‑led conservation to restoring degraded landscapes, this episode shows why conservation isn’t just a cost—it’s an investment in healthy ecosystems, resilient communities, and a stable global economy that can also yield financial returns, in addition to nature benefits. If you’ve ever wondered how conservation actually gets funded, this episode offers a clear, accessible look at what happens when nature gets the investment it deserves.
Links for More Info:
Matthew Cranford bio: worldwildlife.org/about/profiles/matthew-cranford
Shubash Lohani bio: pew.org/en/about/experts/shubash-lohani
Pew’s After The Fact podcast: pew.org/en/research-and-analysis/articles/2017/01/after-the-fact
WWF’s Nature Finance & Investment strategy: worldwildlife.org/our-work/nature-finance
Enduring Earth: enduringearth.org
Chapters:
0:00 Intro – welcome to a special crossover episode with Pew & WWF
1:29 Today’s topic: nature finance
3:46 How much does it cost to save nature?
6:28 What does that money pay for?
12:17 What is “nature finance” and how does it work?
16:33 WWF’s Nature Finance & Investment strategy
22:07 Project Finance for Permanence (PFP) & the Enduring Earth coalition
26:07 PFP results for nature and people
29:34 Connecting funders with high-quality projects
32:18 Quick Pitch: Why should funders invest in nature?
35:10 Matthew and Shubash reflect on each other’s work
37:09 Seth and Giuliana’s final thoughts
HASHTAGS:
#NatureFinance #InvestInNature #Biodiversity #ConservationFinance #ProtectNature #ClimateSolutions #SustainableFinance #WWF #PewCharitableTrusts #AfterTheFact #NatureBreaking
*Bonus Episode*
What does it really mean to invest in nature—and why does it matter?
In this special crossover episode of Nature Breaking and @Pew's After The Fact podcast, WWF’s Seth Larson and Pew’s Giuliana Pence explore the growing field of nature finance. Joined by experts from both organizations, they tackle a big question: how much does it cost to protect nature, and where does that money come from? You’ll hear from Matthew Cranford of WWF and Shubash Lohani of Pew as they explain why the world needs roughly $1.2 trillion per year by 2030 to halt biodiversity loss—and why current funding falls short. They also break down innovative financing tools like Project Finance for Permanence, debt‑for‑nature swaps, and market-based models that are helping fund and secure long‑term protection for forests, oceans, and wildlife.
From supporting Indigenous‑led conservation to restoring degraded landscapes, this episode shows why conservation isn’t just a cost—it’s an investment in healthy ecosystems, resilient communities, and a stable global economy that can also yield financial returns, in addition to nature benefits. If you’ve ever wondered how conservation actually gets funded, this episode offers a clear, accessible look at what happens when nature gets the investment it deserves.
Links for More Info:
Matthew Cranford bio: worldwildlife.org/about/profiles/matthew-cranford
Shubash Lohani bio: pew.org/en/about/experts/shubash-lohani
Pew’s After The Fact podcast: pew.org/en/research-and-analysis/articles/2017/01/after-the-fact
WWF’s Nature Finance & Investment strategy: worldwildlife.org/our-work/nature-finance
Enduring Earth: enduringearth.org
Chapters:
0:00 Intro – welcome to a special crossover episode with Pew & WWF
1:29 Today’s topic: nature finance
3:46 How much does it cost to save nature?
6:28 What does that money pay for?
12:17 What is “nature finance” and how does it work?
16:33 WWF’s Nature Finance & Investment strategy
22:07 Project Finance for Permanence (PFP) & the Enduring Earth coalition
26:07 PFP results for nature and people
29:34 Connecting funders with high-quality projects
32:18 Quick Pitch: Why should funders invest in nature?
35:10 Matthew and Shubash reflect on each other’s work
37:09 Seth and Giuliana’s final thoughts
HASHTAGS:
#NatureFinance #InvestInNature #Biodiversity #ConservationFinance #ProtectNature #ClimateSolutions #SustainableFinance #WWF #PewCharitableTrusts #AfterTheFact #NatureBreaking
