Uploaded May 2026 | Updated September 2026, 5 days ago
Gen Z is often reduced to trends and clichés, but consumer expert Kanika Sanghi paints a more detailed picture. She reveals three behaviors that are core to how Gen Z is reshaping the world — and what that means for brands trying to keep up. Look past the (hilarious) slang and the memes: it’s a generation with a remarkable clarity about what they value.
About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas.
Learn more at ted.com/ted-institute
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TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (https://www.ted.com/about/our-organiz.... For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at media-requests.ted.com
Gen Z is often reduced to trends and clichés, but consumer expert Kanika Sanghi paints a more detailed picture. She reveals three behaviors that are core to how Gen Z is reshaping the world — and what that means for brands trying to keep up. Look past the (hilarious) slang and the memes: it’s a generation with a remarkable clarity about what they value.
About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas.
Learn more at ted.com/ted-institute
Subscribe to our channel: youtube.com/user/TEDInstitute
TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (https://www.ted.com/about/our-organiz.... For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at media-requests.ted.com
