What Entrepreneurs Get Wrong When Starting A Business @TheSkinnyConfidential
What Entrepreneurs Get Wrong When Starting A Business  @TheSkinnyConfidential
Uploaded August 2026 | Updated September 2026, 2 weeks ago
Ep. 1,002: Join us as we sit down with Aerin Lauder – designer, tastemaker, working mother of two, and granddaughter of beauty icon Estée Lauder. As the founder of the luxury lifestyle brand AERIN, Aerin has built a world around beauty, interiors, entertaining, and creating a life that feels both elevated and lived-in. In this episode, Aerin shares the lessons she learned from Estée Lauder about work ethic, building a lasting brand, and staying true to your own vision. She also takes us inside her approach to hosting, from thoughtful seating arrangements to seasonal flowers, and shares the beauty and home essentials she always keeps on hand. Aerin opens up about building AERIN from an idea into a global lifestyle brand, how she balances heritage with innovation, motherhood, raising her two sons, family traditions, and creating a home that feels warm, comfortable, and personal.
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What Entrepreneurs Get Wrong When Starting A Business

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