Future of StoryTelling | What Does It Mean to be Connected? (Susan Bonds Speaker Hangout) @FutureofStoryTelling | Uploaded 9 years ago | Updated 6 minutes ago
Full hangout here: youtube.com/watch?v=xmKDGrWWOZo

Authenticity is key when crafting an immersive marketing campaign. As audiences become increasingly media savvy, it’s easier than ever to be labeled an impostor and alienate fans. Listening to and learning about your target audience before engaging is key. As the cofounder and CEO at *42 Entertainment*, Susan Bonds engages millions of people worldwide through widely celebrated initiatives like “Why So Serious?,” which promoted *The Dark Knight*, and *Year Zero*, the *Nine Inch Nails* concept album. In Bonds’s opinion, “*good storytelling is not enough; you’ve got to create an experience. The journey is created together.*”