Uploaded June 2025 | Updated September 2026, 2 weeks ago

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How did the most creative football team in the world help shape Nike’s brand philosophy?

Former Nike CMO Greg Hoffman shares what he learned from Brazil’s national team—and how celebrating individuality, risk, and rhythm led to iconic campaigns.

⚽️ This is how emotion meets design.

📺 Watch the full talk: youtu.be/NOCGOJewuRA
🎙️ More on Greg: thelavinagency.com/speakers/greg-hoffman

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