Uploaded July 2026 | Updated September 2026, 2 days ago
Specs. Decisions. Performance outcomes. Client feedback. That's institutional knowledge, and most firms are letting it evaporate the moment a project closes out.
Jacob Russo, AIA — senior computational design architect at Skidmore, Owings & Merrill (SOM), AI for Architects instructor at ELVTR, and School of Continuing and Professional Studies (SCPS) Lecturer at Pratt Institute — makes the case for firm-trained models: AI trained on a firm's own project history, becoming a proprietary asset that compounds over time. He calls it the most strategically interesting development in the field right now.
Curious where your firm stands? The full course walks through it, free to take, worth 1.5 LU elective credit: amberbook.com/continuing-education-preview-course
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Amber Book is a professional education company specializing in innovative learning experiences for architects and design professionals. Committed to advancing licensure success and professional growth, Amber Book provides flexible, self-paced learning featuring visually engaging, interactive content with real-world applications. As a leader in Architect Registration Exam® preparation and continuing education, Amber Book empowers architects at every stage of their careers--from licensure preparation to lifelong learning. With 42,000+ learners enrolled, 1,700+ firms partnered, and an average ARE® 5.0 pass rate of 81 percent, Amber Book is a trusted resource for architects and architecture firms alike. For more information, visit AmberBook.com. Amber Book is part of the Career Certified family of educators. Learn more at CareerCertified.com.
Follow Amber Book on LinkedIn: linkedin.com/company/amberbook
Like Amber Book on Facebook: facebook.com/theamberbook
Follow Amber Book on Instagram: instagram.com/the_amberbook
Subscribe to our YouTube channel: youtube.com/channel/UC5IBkB2yqnrxT-wtuxLI0Zg
Specs. Decisions. Performance outcomes. Client feedback. That's institutional knowledge, and most firms are letting it evaporate the moment a project closes out.
Jacob Russo, AIA — senior computational design architect at Skidmore, Owings & Merrill (SOM), AI for Architects instructor at ELVTR, and School of Continuing and Professional Studies (SCPS) Lecturer at Pratt Institute — makes the case for firm-trained models: AI trained on a firm's own project history, becoming a proprietary asset that compounds over time. He calls it the most strategically interesting development in the field right now.
Curious where your firm stands? The full course walks through it, free to take, worth 1.5 LU elective credit: amberbook.com/continuing-education-preview-course
–––
Amber Book is a professional education company specializing in innovative learning experiences for architects and design professionals. Committed to advancing licensure success and professional growth, Amber Book provides flexible, self-paced learning featuring visually engaging, interactive content with real-world applications. As a leader in Architect Registration Exam® preparation and continuing education, Amber Book empowers architects at every stage of their careers--from licensure preparation to lifelong learning. With 42,000+ learners enrolled, 1,700+ firms partnered, and an average ARE® 5.0 pass rate of 81 percent, Amber Book is a trusted resource for architects and architecture firms alike. For more information, visit AmberBook.com. Amber Book is part of the Career Certified family of educators. Learn more at CareerCertified.com.
Follow Amber Book on LinkedIn: linkedin.com/company/amberbook
Like Amber Book on Facebook: facebook.com/theamberbook
Follow Amber Book on Instagram: instagram.com/the_amberbook
Subscribe to our YouTube channel: youtube.com/channel/UC5IBkB2yqnrxT-wtuxLI0Zg
