Were Switching From the Attention Economy to the Trust Economy @AlexHormozi
Were Switching From the Attention Economy to the Trust Economy  @AlexHormozi
Uploaded August 2026 | Updated September 2026, 2 weeks ago
Building a brand seems complicated. Here’s my layman .02:

1) What you’ve done
2) What you say you’re gonna do that comes true (at a micro and macro level)
3) Other institutions/people you associate with (directly and indirectly)
4) Keeping 1-2-3 aligned with values you hold.
Were Switching From the Attention Economy to the Trust EconomyI Pretended My Boss Existed to Close Deals at 22If Youre 22 Years OldAsk Your Dad for the Business Instead of a SalaryLearn 97% of How to Get Rich in 11 MinsTo Argue Against Private Equity Is to Argue Against CapitalismIf Its Hard Now With No Kids, Its Impossible LaterHow to Split Roles With Your Business PartnerWhat Conditions Need to Be True Before You Take the Risk?“Do I Need More Customers?”Greatness Rejects All First Time ApplicantsStop Judging Yourself for Whats Actually Working
Alex Hormozi |

We're Switching From the Attention Economy to the Trust Economy

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