Uploaded March 2026 | Updated September 2026, 5 hours ago

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This project means a lot to us. There's only five of us working at Friday Pickleball and it takes a lot of work to develop, design, and market two new paddles. We don't take it for granted that you watch our videos and hope that you'll consider getting a paddle!

Shop the Aura and Aura Pro here! fridaypickle.com/discount/FRIDAYY


00:00 You're in charge of Friday
00:32 Copy or innovate?
02:01 Avoiding lawsuits
02:51 A trip to Italy
03:44 A trip to Colorado
05:35 A trip to Asia
05:48 Building a foam paddle
07:16 One of a kind frame
08:27 Aura vs Aura Pro
09:54 Durability
10:43 Name & design your paddle
11:54 The man himself
13:17 Hidden meanings in the paddle
14:59 Will customers like it?
16:12 How much should it cost?

#pickleball