Uploaded May 2026 | Updated September 2026, 2 weeks ago

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We called some of our very first Mature Beauty customers today… for 25 minutes straight… and not a single person answered their phone 😂☎️ So if you suddenly have a mysterious voicemail from me, now you know why. 🩷

Honestly though, even leaving those messages felt surreal. After years of talking about makeup, mature beauty, confidence and evolving with all of you online, seeing those very first orders come through has been emotional in the best way.

Thank you for believing in this brand before it even existed. Truly. This feels like the beginning of something so special. 🥹

We got (actually we stole 😂) this idea from our friends @thebkbeauty