We Built a $64B Company and Got Nothing: The Activision Story (With David Crane and Gary Kitchen) @ConventionCoverage
We Built a $64B Company and Got Nothing: The Activision Story (With David Crane and Gary Kitchen)  @ConventionCoverage
Uploaded March 2025 | Updated September 2026, 2 weeks ago
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Imagine building a company worth 64 billion dollars and walking away with zero from the biggest acquisition in gaming history. David Crane and Gary Kitchen did exactly that, and they are finally exposing the truth about the early days of Atari and why the modern gaming industry has lost its soul. This is not just a history lesson; it is a wake-up call for anyone who thinks modern AAA gaming is better than the golden era.

The legends behind Pitfall and Donkey Kong reveal why they walked out on Nolan Bushnell and how they reverse-engineered the Atari 2600 when nobody else could. They dive deep into the black magic of 6502 Assembly language and explain why having 200 people on a dev team is actually ruining your favorite games. You will hear the real reason why Activision stopped putting designer names on boxes and how these pioneers are bringing back the 1982 experience with Audacity Games.

From the hardware glitches that almost bricked the Commodore 64 to the secret meaning behind the DPC chip, this is the unfiltered story of the men who built the industry and then had the audacity to do it all over again.

Panel: The Video Game Industry: Then and Now with David Crane and Garry Kitchen
Event: Sac Gamers Expo 2024
Guests: David Crane and Garry Kitchen
Date Of Recording: December 14, 2024
Recording Time: 3:00PM - 3:45PM

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⏱️ Timestamps ⏱️ / ❓ Questions ❓
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0:00 David Crane and Garry Kitchen
16:45 What are your inspirations for the game you designed?
21:47 How do you be creative without the technical constraints?
24:26 Does any of your modern game use a driving controller?
26:27 Do you have any fond or terrible stories working on difficult game consoles?
34:04 Did you working on the extra levels on Pitfall 2 on the Atari?
36:31 What are the differences between the philosophy of the original games and the games now?
39:26 What was the reason Activision still used the DPC chip on later games for the Atari 2600?
16:45 What are your inspirations for the game you designed?
21:47 How do you be creative without the technical constraints?
24:26 Does any of your modern game use a driving controller?
26:27 Do you have any fond or terrible stories working on difficult game consoles?
34:04 Did you working on the extra levels on Pitfall 2 on the Atari?
36:31 What are the differences between the philosophy of the original games and the games now?
39:26 What was the reason Activision still used the DPC chip on later games for the Atari 2600?


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We Built a $64B Company and Got Nothing: The Activision Story (With David Crane and Gary Kitchen)

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