Uploaded October 2025 | Updated September 2026, 1 day ago

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Meet the director of our new brand campaign film "We are Scandinavia"!

In this behind-the-scenes episode, the film director Martin Werner shares his perspective on working with Joel Kinnaman, and how he brought the Scandinavian spirit to life - capturing its subtle humor, authenticity, and progressive tone in the most spot-on way.

#flysas #wearescandinavia