Uploaded December 2008 | Updated September 2026, 2 weeks ago

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These institutional promos and IDs aired on WBZ-TV between 1976 and '78. They were produced on film by Channel 4 and advertising agency Klein &.

The "We're 4" campaign became popular with Boston viewers. People would phone the station to inquire when the spots would run next.

The video quality of this sequence is improved over a previous posting.

All rights are acknowledged.