Uploaded October 2025 | Updated September 2026, 2 days ago
“Suddenly, being Jewish was back in style - or maybe antisemitism was.”
Waze founder and former Google VP Noam Bardin shares his personal experience on October 7, 2023, the day of the Hamas terror attacks in Israel. Speaking from deep emotion and conviction, Bardin reveals what he saw when he flew back to Israel the next day, and how that moment reshaped his sense of identity, purpose, and responsibility.
From disbelief to action, hear how Noam:
- Flew to Israel immediately after the attacks
- Witnessed the aftermath at Sderot, Nova festival, and southern kibbutzim
- Volunteered in uniform and went south with former general Yair Golan
- Found new meaning in civic duty, leadership, and rebuilding the country
- Decided to return to Israel and build again
This is a story of belonging, identity, leadership, and choosing action over apathy.
Listen to Noam's full story on Invested with @michaelaaroneisenberg youtu.be/QpngimC2Qz0?si=W9xhPkvVEr28hLaX
Subscribe to Invested here: https://content.aleph.vc/invested
Learn more about Aleph: aleph.vc
Sign up for Aleph’s monthly email newsletter: https://newsletter.aleph.vc/
CREDITS
Executive Producer: Erica Marom
Producer: Yoni Mayer
Video and Editing: Ron Baranov
Music and Art: Uri Ar
Design: Rony Karadi
Content and Editorial: Kira Goldring
“Suddenly, being Jewish was back in style - or maybe antisemitism was.”
Waze founder and former Google VP Noam Bardin shares his personal experience on October 7, 2023, the day of the Hamas terror attacks in Israel. Speaking from deep emotion and conviction, Bardin reveals what he saw when he flew back to Israel the next day, and how that moment reshaped his sense of identity, purpose, and responsibility.
From disbelief to action, hear how Noam:
- Flew to Israel immediately after the attacks
- Witnessed the aftermath at Sderot, Nova festival, and southern kibbutzim
- Volunteered in uniform and went south with former general Yair Golan
- Found new meaning in civic duty, leadership, and rebuilding the country
- Decided to return to Israel and build again
This is a story of belonging, identity, leadership, and choosing action over apathy.
Listen to Noam's full story on Invested with @michaelaaroneisenberg youtu.be/QpngimC2Qz0?si=W9xhPkvVEr28hLaX
Subscribe to Invested here: https://content.aleph.vc/invested
Learn more about Aleph: aleph.vc
Sign up for Aleph’s monthly email newsletter: https://newsletter.aleph.vc/
CREDITS
Executive Producer: Erica Marom
Producer: Yoni Mayer
Video and Editing: Ron Baranov
Music and Art: Uri Ar
Design: Rony Karadi
Content and Editorial: Kira Goldring
