Uploaded August 2021 | Updated September 2026, 2 weeks ago

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Project: Lead DTech, Water Leak Detection Service
Scope: Looking to improve the effectiveness of their Digital Marketing (specifically Google Ads)

Timestamp:
0:00 Start
0:48 Project Background
3:47 Understanding The Limits Of Possible Changes
4:17 Understanding Client's Main Goal
6:16 Landing Page
10:37 Page Speed
14:21 Buyer Pyramid (Keywords)
17:24 Competitor Name as Keywords
23:55 Motivating Prospects To Take Action Now (The cost of doing nothing)
29:34 Testimonies & Case Studies
30:00 How To Show The Value Of The Service
35:40 How To Present A Prevention Offer
38:32 Business Model (Regular Recurring Revenue)
40:42 Writing An Effective Landing Page Headline
44:40 Bonus Business Idea
49:16 Q&A Session
50:20 My #1 Mistake That Made Me Struggle During My First 3 Years (Reducing Ad Cost For Clients)
52:26 Wrapping Up The Session (Thanks Aaron!)

Hi, I'm A Digital Marketer From Malaysia.
Join me on my journey to be a better Digital Marketer.

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