Uploaded August 2023 | Updated September 2026, 1 week ago
Use the language of your viewer in the content of your video. You want them to think, "Oh man! This video is for me. They are talking directly to me!" This makes titling content easier. The job of your title isn't to describe your video. It is to draw in your ideal viewer and using their language is a powerful tool to do that. Pitch the benefit/reward that your viewer wants to draw them in.
Use the language of your viewer in the content of your video. You want them to think, "Oh man! This video is for me. They are talking directly to me!" This makes titling content easier. The job of your title isn't to describe your video. It is to draw in your ideal viewer and using their language is a powerful tool to do that. Pitch the benefit/reward that your viewer wants to draw them in.
