Uploaded February 2026 | Updated September 2026, 2 weeks ago
Watch market struggles: There are too many brands
For inquiries and collabs: twtw.mike@gmail.com
Please note that I do my best to read all comments in videos. This is where I respond to individual questions. I do not have the capacity to respond to additional mails and often the mails get filtered by spam. So for best results place your questions in the comments section.
0:00 Intro
00:37 State of the industry
1:12 How conglomerates work and why Baume et Mercier are being sold
3:50 The Crowd problem
5:44 The Name problem
7:46 The Shadow problem
11:17 The upside
12:33 The hottest of takes
Watch market struggles: There are too many brands
For inquiries and collabs: twtw.mike@gmail.com
Please note that I do my best to read all comments in videos. This is where I respond to individual questions. I do not have the capacity to respond to additional mails and often the mails get filtered by spam. So for best results place your questions in the comments section.
0:00 Intro
00:37 State of the industry
1:12 How conglomerates work and why Baume et Mercier are being sold
3:50 The Crowd problem
5:44 The Name problem
7:46 The Shadow problem
11:17 The upside
12:33 The hottest of takes










