Watch market struggles: There are too many brands @Mike.thiswatchthatwatch
Watch market struggles: There are too many brands  @Mike.thiswatchthatwatch
Uploaded February 2026 | Updated September 2026, 2 weeks ago
Watch market struggles: There are too many brands

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0:00 Intro
00:37 State of the industry
1:12 How conglomerates work and why Baume et Mercier are being sold
3:50 The Crowd problem
5:44 The Name problem
7:46 The Shadow problem
11:17 The upside
12:33 The hottest of takes
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This Watch, That Watch |

Watch market struggles: There are too many brands

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