Uploaded June 2026 | Updated September 2026, 3 weeks ago

---

In the early 2000s, BBC ONE embarked on its most radical re-invention yet! The globe motif of decades past was out, and the RHYTHM AND MOVEMENT idents were in full force! But it's fair to say, that this new era for the channel, wasn't universally loved... why was that? And has opinion changed for the better nearly 25 years on?

MY LINKS:
PATREON - patreon.com/adammartynamtv
TWITTER - twitter.com/AdamMartynAMTV

With Thanks To Our Patrons & Staff Members: (as of 03/06/26)
Assistant Floor Managers
- Phil Atkin
- Evonne Okafor
- Martin Spellacey
- Mevans2001
- Alek Zapara
- Hannah_ecs
- The Mela Experience
- Colin Heinink
- spelivor
- "CK" with manual curly quotes
- Allyson Yates
- Caitlin21
- Delonco Eats
- GothicaNoctua
- Robert Kennedy
- Keith Privett
- Benny Factor

Directors
- Rob Jefferson
- jimmythebantam
- Tristan Ayling
- Paul Kranawetter
- Matt Pekarek

Producers
- Joseph 'Gerkuman' Adams
twitter.com/Gerkuman
- Jenny Tea
- James Brindley
- Macra99
twitter.com/Macra99
- Callum Crayston
- A Riddle, wrapped in an Enigma, hidden by a Question Mark
- Matthew Elliff
- Alix Whitley
- Sparks_Cart123
- Steve Hornsby
- Ian Sherwood MBE
- Darren Williams
- Darren Murray

AMTV Staff Members
- Macra
- Shaun Knock
- Daud Khan
- Ethan Carberry-Holt
- Ajmac 200017
- jen
- Mr Eurovision 1986
- 40somethingmanchild
- James Wallis
- Mr J MacLeod
- Ben
- Steven Oliver
- Shadowfiend180x
- Adam Gamer
- Matthew Elliff
- pigeonshouse
- Seraphic Euphoria
- Dave Batten
- Liam Turner
- RealTeamFoxyPlays
- Char H
- Jenny Tea
- LovelyDaveAndGem
- NJayOnDT84
- jimmythebantam
- Robert Wallace
- The Macabre Tavern
- Paul Harper
- Paul Conway
- Michael Kennedy
- Benjamin Samuel

Please like, subscribe, share and check out my other videos! :D

#bbcone #rhythmandmovement #idents